Heating & air · US
Frostvale Heating & Air
Emergency handling, service prices and out-of-hours replies.
Websites + web stores + AI lead capture
Websites that get you found. AI that catches the leads.
I'm Daniel. I build websites and web stores for local businesses, with an AI assistant that answers visitors day and night, takes the job details and emails you the lead, so a person can follow up.
- Live AI chat
- Built for phones
- Leads by email
The showroom
Websites you can actually use
These aren't screenshots. Each window is the real, live demo site. Scroll it, tap the buttons and ask the AI assistant something.
hvac-demo.basesystemsstudio.com
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Heating & air · US
Frostvale Heating & Air
A heating and cooling company. The assistant spots no-heat emergencies, gives the emergency line and still takes the details.
Fictional business with sample prices and reviews. The chat is real: anything you send reaches me as a test lead, so please don't share personal details.
Things to try
- "My furnace stopped. Can someone come tonight?"
- "How much is a tune-up?"
- "Do you give senior discounts?"
Six demos
Each one its own look
Three service businesses and three web stores. Same assistant underneath, set up with each business's own services, prices, hours and tone.
Plumbing · US
Copperline Plumbing
Urgent jobs triaged first, the price in writing up front, and call backs booked.
Advisory · US
Northgate Advisory
Asks what the decision is, then sets up a consultation for a person to follow up.
Coffee roaster · Store
Ridgeline Coffee Roasters
A working cart and checkout, with roasts and grinds explained in the chat.
Ceramics studio · Store
Hearth & Clay
One-of-a-kind stock, with care and shipping answered from the studio's own notes.
Outdoor clothing · Store
Northfield Outdoor
Sizing and layering help, with stock and returns read straight off the page.
What you get
One site. One assistant. Every lead.
The website
Clear and fast, built for phones first: what you do, where you work, your prices if you want them shown, and a big button to call you.
The AI assistant
It answers from your own information only: services, hours, area and the prices you set. When it doesn't know, it says so and hands over to you.
The lead email
Each lead arrives as one tidy email: name, phone, what they need and how urgent it is. Urgent jobs are marked at the top.
From chat to call-back
What happens out of hours
Real screens from the heating demo.
The visitor asks
"Furnace stopped. Can someone come tonight?" The assistant gives the emergency number and asks for a name and phone.
You get the lead
One email, marked urgent, with a button to call them straight back.
A person follows up
The whole conversation is in the email, so you know the job before you dial.
How it works
You see it before it goes live
Tell me about your business
Your services, area, hours and what customers always ask. Your current site or Facebook page is a fine start.
I build a working demo
You get a link to your own site and assistant, built on your real information, to try on your phone.
You approve, it goes live
Once you're happy it goes on your domain, and the leads start coming to your inbox.
Are the demo businesses real?
No. All six are made up, and so are their prices, stock and sample reviews. The websites, the stores and the AI assistant are real and working. The store checkouts are simulated and never take a payment.
What does the assistant do when it doesn't know?
It says it isn't sure and offers to have a person follow up. It answers only from the information you give it, so it doesn't make up prices or promises.
Does it handle emergencies?
It can spot urgent jobs, give your emergency number straight away and mark the lead as urgent in your inbox. Try "no heat tonight" on the heating demo.
Can it take payments?
No. It never asks for card details, and it tells customers not to share them in the chat.
Who is this for?
Local service businesses: trades like heating, cooling and plumbing, and small studios or consultancies that get enquiries through their website.
Want one for your business?
Email me your business name and where you work. I read every email myself: [email protected]